Bringing gaming, esports and creative founders closer to their audience’s needs
SCAPE Creative Fellowship to built young innovators from the creative industries: gaming, music, film, performing arts, and esports.
THE CHALLENGE
Coaching Southeast Asia youth entrepreneurs from the Culture and Creative industry - gaming, dance, music, film, performing arts, and esports - on how to better understand their clients, test their ideas and existing service…All this .while the hidden needs of a large part of their audience are drastically evolving synchronously
THE OUTCOME
20 young entrepreneurs, 10 companies, guided to build a better product x market fit!
And a Net Promoter Score: 9.8/10 for the first ever SCAPE 3 month fellowship program, in partnership with Ravel Innovation
THE STORY
This project was “coming full circle”.
9 years ago, only 2 days after our founder set foot on the Singapore shores, she joined her very first Social Impact Hackathon at Ravel Innovation (previously Impact Hub Singapore). Ravel innovation is the leading coworking space provider and innovation community that enables our game-changing members to collaborate and grow by providing the right network, knowledge, and environment. It is also the first Google for entrepreneur campus in Southeast Asia.
3 years ago, she parted from the Ravel Innovation team to embark on her own creative entrepreneurial journey.
With this mission, she reunited with their team to become one of the mentors and subject experts for SCAPE SG "Creative Fellowship"!
We focussed our support on:
Clarifying the role of different stakeholders: their user might not be their client.
Learning about how to unearth their users and clients' hidden needs!
Equipping them with a toolkit and interview grid to be able to easily talk to their potential users and direct clients, and collect feedback, to refine better their business opportunity.
2 things we loved about working with the founders first employees from the creative industry
1. Whilst it seems a certain number of founders focus on building the "next FB of the AirB&N or the Uber of Squarespace", Creatives, or at least the ones we met, were truly passionate about their industry. They seemed really human centric and passionate about the problems to solve and the people they serve and not just building "the next an app"
2. Creatives are definitely not worried about making mistakes or having one of their experiments go in a way they had not expected. Nothing seems a failure really, everything is a “work in progress”. That was very refreshing. Any question or feedback we shared was never taken personally but rather with a very curious mind, as an opportunity to improve.